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City marketing
26
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City branding : theory and cases
Branding Chinese mega-cities : policies, practices and positioning
16
Journal of business research : JBR
11
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
9
Strategic place branding methodologies and theory for tourist attraction
8
Journal of travel and tourism marketing
7
Schriften zu Marketing und Management
6
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
5
Europäische Hochschulschriften / 5
5
Innovatives Markenmanagement
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Difu-Beiträge zur Stadtforschung
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Arbeitspapiere des Fachgebietes BWL, Marketing
3
Bcsd-Schriftenreihe
3
Brands and branding geographies
3
European journal of marketing : EJM
3
Hamburger Schriften zur Marketingforschung
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
3
Marketing theory
3
Neue Schriften des Deutschen Städtetages
3
Schriften zur Wirtschaftsförderung
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Strategic marketing in tourism services
3
The marketing review
3
Advancing insights on brand management
2
Beiträge zur angewandten Wirtschaftsforschung
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ECONIS (ZBW)
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1
Chongqing's city branding : the role of graphic design
Lau, Freeman
;
Leung, Angelica
- In:
City branding : theory and cases
,
(pp. 131-137)
.
2011
Persistent link: https://www.econbiz.de/10008808676
Saved in:
2
Branding Budapest
Szondi, Gyorgy
- In:
City branding : theory and cases
,
(pp. 124-130)
.
2011
Persistent link: https://www.econbiz.de/10008808679
Saved in:
3
The city branding of Barcelona : a success story
Belloso, Juan Carlos
- In:
City branding : theory and cases
,
(pp. 118-123)
.
2011
Persistent link: https://www.econbiz.de/10008808681
Saved in:
4
Athens city branding and the 2004 Olympic Games
Fola, Maria
- In:
City branding : theory and cases
,
(pp. 112-117)
.
2011
Persistent link: https://www.econbiz.de/10008808683
Saved in:
5
The city branding of Ahmedabad
Nair, Satish K.
- In:
City branding : theory and cases
,
(pp. 106-111)
.
2011
Persistent link: https://www.econbiz.de/10008808685
Saved in:
6
The city branding of Accra
Spio, Anthony Ebow
- In:
City branding : theory and cases
,
(pp. 99-105)
.
2011
Persistent link: https://www.econbiz.de/10008808686
Saved in:
7
Online city branding
Florek, Magdalena
- In:
City branding : theory and cases
,
(pp. 82-90)
.
2011
Persistent link: https://www.econbiz.de/10008808689
Saved in:
8
City branding through new green spaces
Braiterman, Jared
- In:
City branding : theory and cases
,
(pp. 70-81)
.
2011
Persistent link: https://www.econbiz.de/10008808690
Saved in:
9
City branding through food culture : insights from the regional branding level
Tellström, Richard
- In:
City branding : theory and cases
,
(pp. 62-69)
.
2011
Persistent link: https://www.econbiz.de/10008808692
Saved in:
10
Paradoxes of city branding and societal changes
Ooi, Can Seng
- In:
City branding : theory and cases
,
(pp. 54-61)
.
2011
Persistent link: https://www.econbiz.de/10008808694
Saved in:
11
City branding and stakeholder engagement
Houghton, John P.
;
Stevens, Andrew
- In:
City branding : theory and cases
,
(pp. 45-53)
.
2011
Persistent link: https://www.econbiz.de/10008808696
Saved in:
12
City brand partnerships
Van Gelder, Sicco
- In:
City branding : theory and cases
,
(pp. 36-44)
.
2011
Persistent link: https://www.econbiz.de/10008808697
Saved in:
13
City branding and the tourist gaze
Hospers, Gert-Jan
- In:
City branding : theory and cases
,
(pp. 27-35)
.
2011
Persistent link: https://www.econbiz.de/10008808699
Saved in:
14
City branding and inward investment
Middleton, Alan C.
- In:
City branding : theory and cases
,
(pp. 15-26)
.
2011
Persistent link: https://www.econbiz.de/10008808701
Saved in:
15
The city branding of Wollongong
Kerr, Greg
;
Noble, Gary
;
Glynn, John J.
- In:
City branding : theory and cases
,
(pp. 213-220)
.
2011
Persistent link: https://www.econbiz.de/10008809240
Saved in:
16
Superflat Tokyo : city of secret superlatives
Kelts, Roland
- In:
City branding : theory and cases
,
(pp. 206-212)
.
2011
Persistent link: https://www.econbiz.de/10008809244
Saved in:
17
The city branding of Sydney
Parmenter, Geoff
- In:
City branding : theory and cases
,
(pp. 199-205)
.
2011
Persistent link: https://www.econbiz.de/10008809246
Saved in:
18
Seoul city branding : the case of Seoul's international brand communication
Kim, You Kyung
;
Kim, Peter Eung-Pyo
- In:
City branding : theory and cases
,
(pp. 190-198)
.
2011
Persistent link: https://www.econbiz.de/10008809248
Saved in:
19
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
20
Branding New York City : the saga of 'I love New York'
Bendel, Peggy R.
- In:
City branding : theory and cases
,
(pp. 179-183)
.
2011
Persistent link: https://www.econbiz.de/10008809252
Saved in:
21
Montevideo city branding
Hartmann, Pablo
- In:
City branding : theory and cases
,
(pp. 175-178)
.
2011
Persistent link: https://www.econbiz.de/10008809254
Saved in:
22
Branding Lisbon : defining the scope of the city brand
Freire, João Ricardo
- In:
City branding : theory and cases
,
(pp. 169-174)
.
2011
Persistent link: https://www.econbiz.de/10008809256
Saved in:
23
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
24
Brand Hong Kong
Loo, Grace
;
Sindhwani, Saumya
;
Jing, Cai
;
Loo, Theresa
- In:
City branding : theory and cases
,
(pp. 157-161)
.
2011
Persistent link: https://www.econbiz.de/10008809260
Saved in:
25
The Hague, international city of peace and justice : a relational network brand
Hulleman, Bengt-Arne B. F.
;
Govers, Robert
- In:
City branding : theory and cases
,
(pp. 150-156)
.
2011
Persistent link: https://www.econbiz.de/10008809263
Saved in:
26
Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth
- In:
City branding : theory and cases
,
(pp. 138-149)
.
2011
Persistent link: https://www.econbiz.de/10008809266
Saved in:
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