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type_genre:"Aufsatz im Buch"
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City marketing
173
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City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Strategic place branding methodologies and theory for tourist attraction
8
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Destination branding : creating the unique destination proposition
4
Event tourism and destinations : case studies and best practice
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Brands and branding geographies
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Strategic marketing in tourism services
3
Advancing insights on brand management
2
Brands with a conscience : how to build a successful and responsible brand
2
Effects, role and significance
2
European cities in dynamic competition : theory and case studies on urban governance, strategy, cooperation and competitiveness
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Standortwettbewerb und Standortmarketing
2
Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
2
Urban events, place branding and promotion : place event marketing
2
Accounting for social value
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Aktuelle Herausforderungen in der Wirtschaftsförderung : Chancen und Perspektiven in einer sich wandelnden Welt
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Beiträge zum Winterseminar vom 18. bis 25. Februar 2006 in Mattrei, Osttirol / Gesellschaft für Regionalforschung
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
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Cities economic competition and urban policy
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Contemporary issues in business economics and finance
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Creative urban milieus : historical perspectives on culture, economy, and the city
1
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1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Effective digital marketing for improving society behavior toward DEI and SDGs
1
Electronic Business und Knowledge Management : neue Dimensionen für den Unternehmungserfolg ; 20. Saarbrücker Arbeitstagung 1999 für Industrie, Dienstleistung und Verwaltung, 4. - 6. Oktober 1999, Universität des Saarlandes, Saarbrücken ; mit 8 Tabellen
1
Entrepreneurial renaissance : cities striving towards an era of rebirth and revival
1
Entrepreneurship and local economic development
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ECONIS (ZBW)
173
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1
The usage of digital marketing tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
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2
Wenn smartness gerade nicht "digitale Technologisierung" bedeutet. : kommunikative Praktiken des Baustellenmarketings smarter Städte in Frankreich und Österreich zwischen De-Semant...
Matrisciano, Sara
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 247-284)
.
2023
Persistent link: https://www.econbiz.de/10014435294
Saved in:
3
Sustainability marketing in contending for the position of the European Capital of Culture (ECoC)
Ezeifekwuaba, Tochukwu Benedict
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 85-114)
.
2022
Persistent link: https://www.econbiz.de/10013463295
Saved in:
4
The need and importance of financial innovation in city marketing
Eravcı, Abdullah
- In:
Management strategies to survive in a competitive …
,
(pp. 215-232)
.
2021
Persistent link: https://www.econbiz.de/10012591802
Saved in:
5
Modeling a city's branding tools : the case of Istanbul
Oğuztimur, Senay
- In:
Advancing insights on brand management
,
(pp. 143-156)
.
2017
Persistent link: https://www.econbiz.de/10011855088
Saved in:
6
Management of a city brand : an examination on three stakeholders' attitudes
Bayrakdaroğlu, Funda
- In:
Advancing insights on brand management
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011855095
Saved in:
7
The impact of outdoor cultural festivals on the city image : Lublin case study
Kołtun, Aleksandra
- In:
Urban events, place branding and promotion : place …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012161200
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8
Resisting Rio de Janeiro's event-led place promotion : from insurgent rebranding to festive counter-spectacle
Broudehoux, Anne-Marie
- In:
Urban events, place branding and promotion : place …
,
(pp. 124-140)
.
2020
Persistent link: https://www.econbiz.de/10012161213
Saved in:
9
The interaction between experience, satisfaction, and positive word of mouth : a study on city marketing in Afyonkarahisar;
Özmen, Alpaslan
;
Ögel, İlkin Yaran
- In:
Contemporary issues in business economics and finance
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012313159
Saved in:
10
Location communication in Leipzig and thoughts about destination management
Jacke, Christian Albert
- In:
European cities in dynamic competition : theory and …
,
(pp. 93-109)
.
2018
Persistent link: https://www.econbiz.de/10011915182
Saved in:
11
Key factors for successful city marketing: an example from Münster
Spinnen, Bernadette
- In:
European cities in dynamic competition : theory and …
,
(pp. 113-121)
.
2018
Persistent link: https://www.econbiz.de/10011915184
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12
Harbouring the city of Sydney's fluid renaissance : incorporating community, creativity and collaboration
McDonald, Kim Chandler
- In:
Entrepreneurial renaissance : cities striving towards …
,
(pp. 47-55)
.
2017
Persistent link: https://www.econbiz.de/10011714472
Saved in:
13
Service innovation and smart cities : linking the perspectives
Bifulco, Francesco
;
Tregua, Marco
- In:
Innovating in practice : perspectives and experiences
,
(pp. 261-287)
.
2017
Persistent link: https://www.econbiz.de/10011569974
Saved in:
14
Co-creating more livable cities
Hecht, Ben
- In:
Managing for social impact : innovations in responsible …
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011629697
Saved in:
15
A theoretical approach for sustainable communication in city branding : multilateral symmetrical communication model
Bıçakçı, Ayşe Banu
;
Genel, Zeynep
- In:
Strategic place branding methodologies and theory for …
,
(pp. 41-66)
.
2017
Persistent link: https://www.econbiz.de/10011692408
Saved in:
16
Steps toward a city marketing mix and its perception measurement
Mišič, Katja Udir
;
Podnar, Klement
- In:
Strategic place branding methodologies and theory for …
,
(pp. 67-86)
.
2017
Persistent link: https://www.econbiz.de/10011692409
Saved in:
17
Exploring city branding as a tool to conserce urban green infrastructure in developing countries
Padigala, Bhaskar
- In:
Strategic place branding methodologies and theory for …
,
(pp. 112-139)
.
2017
Persistent link: https://www.econbiz.de/10011692429
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18
Promoting city branding by defining the tourism potential area based on GIS mapping
Hsueh, Ya-Hui
;
Chang, Chia-Chih
- In:
Strategic place branding methodologies and theory for …
,
(pp. 140-156)
.
2017
Persistent link: https://www.econbiz.de/10011692432
Saved in:
19
Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet
;
Kumar, Ashish
- In:
Strategic place branding methodologies and theory for …
,
(pp. 181-201)
.
2017
Persistent link: https://www.econbiz.de/10011692495
Saved in:
20
City branding and the power of netnography in the era of social media
Özbölük, Tuğba
- In:
Strategic place branding methodologies and theory for …
,
(pp. 202-225)
.
2017
Persistent link: https://www.econbiz.de/10011692500
Saved in:
21
The role of culture in city branding
Ozer, Selda Uca
- In:
Strategic place branding methodologies and theory for …
,
(pp. 227-244)
.
2017
Persistent link: https://www.econbiz.de/10011694206
Saved in:
22
The role of movies/TV series in building country/city/destination brands
Şahbaz, Ramazan Pars
;
Bayram, Ali Turan
- In:
Strategic place branding methodologies and theory for …
,
(pp. 269-282)
.
2017
Persistent link: https://www.econbiz.de/10011694217
Saved in:
23
Inszenierung von Sportevents - das Konzept des Fanprogramms und der Fanfeste bei den FIFA Fußball-Weltmeisterschaften in Deutschland 2006 und 2011
Bähre, Heike
- In:
Wirtschaftsfaktor Sporttourismus : …
,
(pp. 245-260)
.
2017
Persistent link: https://www.econbiz.de/10011644304
Saved in:
24
The cultural branding matrix : framing the relation between cultural institutions and city branding
Pasquinelli, Cecilia
- In:
Handbook on place branding and marketing
,
(pp. 41-55)
.
2017
Persistent link: https://www.econbiz.de/10011685136
Saved in:
25
Entwicklung eines Managementprozesses zur Ableitung der Markenidentität von Städten
Weber, Christian
;
Wenisch, Michael
- In:
Events und Tourismus : Stand und Perspektiven der …
,
(pp. 281-310)
.
2016
Persistent link: https://www.econbiz.de/10011545923
Saved in:
26
The development of hospitality industry in Krakow : historical perspective
Pawlusiński, Robert
;
Kubal, Magdalena
- In:
Tourism and hospitality management
,
(pp. 159-171)
.
2016
Persistent link: https://www.econbiz.de/10011569265
Saved in:
27
Branding the place and growing the good life : Place Branding
Stagis, Nikolaj
- In:
Brands with a conscience : how to build a successful …
,
(pp. 181-194)
.
2016
Persistent link: https://www.econbiz.de/10011572250
Saved in:
28
Cork - big on life
Allan, Malcolm
- In:
Brands with a conscience : how to build a successful …
,
(pp. 195-198)
.
2016
Persistent link: https://www.econbiz.de/10011572251
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29
The city as a brand
Hildreth, Jeremy
;
Singh, J. T.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 271-292)
.
2015
Persistent link: https://www.econbiz.de/10010431230
Saved in:
30
City Branding durch Sportevents
Linley, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 235-254)
.
2014
Persistent link: https://www.econbiz.de/10010354047
Saved in:
31
Sport events as a tool for city marketing : the case of the Spanish Swimming Master Championship
Barajas, Angel
;
Sánchez-Fernández, Patricio
- In:
Strategies in sports marketing : technologies and …
,
(pp. 16-28)
.
2014
Persistent link: https://www.econbiz.de/10010362543
Saved in:
32
Better cities, better planet : examples of governing against climate change from OECD countries
Kamal-Chaoui, Lamia
;
Cointreau, Margo
- In:
Urban competitiveness and innovation
,
(pp. 29-38)
.
2014
Persistent link: https://www.econbiz.de/10010340317
Saved in:
33
Cosmopolitanism and banal localism : the domestication of global trends in Finnish cities
Alasuutari, Pertti
- In:
Global themes and local variations in organization and …
,
(pp. 396-409)
.
2014
Persistent link: https://www.econbiz.de/10009778243
Saved in:
34
Climate change politics and Hangzhou's "green city making"
Delman, Jørgen
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 249-261)
.
2014
Persistent link: https://www.econbiz.de/10010440211
Saved in:
35
The making of the copy-cat city : accreditation tactics in place branding
Ooi, Can Seng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 232-248)
.
2014
Persistent link: https://www.econbiz.de/10010440214
Saved in:
36
Place-based brands : product origin, brand channels and global circuits
Power, Dominic
;
Jansson, Johan
;
Fan, Xiucheng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 220-231)
.
2014
Persistent link: https://www.econbiz.de/10010440215
Saved in:
37
Innovation branding for FDI promotion : building the distinctive brand
Pasquinelli, Cecilia
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 207-219)
.
2014
Persistent link: https://www.econbiz.de/10010440218
Saved in:
38
Catwalking the city
Löfgren, Orvar
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 195-206)
.
2014
Persistent link: https://www.econbiz.de/10010440220
Saved in:
39
Open sourcing the city brand
Kornberger, Martin
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 180-191)
.
2014
Persistent link: https://www.econbiz.de/10010440222
Saved in:
40
Heritage's place : heritage narratives in Chinese city promotional films
Svensson, Marina
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 168-179)
.
2014
Persistent link: https://www.econbiz.de/10010440225
Saved in:
41
(Failed) mega-events and city transformation : the green vision for the 2004 olympic village in Stockholm
Levin, Paul T.
;
Iveroth, Sofie Pandis
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 155-167)
.
2014
Persistent link: https://www.econbiz.de/10010440226
Saved in:
42
Branding city destinations : experiences of two metropolises in China: Hangzhou and Xi'an
Li, Mimi
;
Wu, Bihu
;
Li, Bailu
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 145-154)
.
2014
Persistent link: https://www.econbiz.de/10010440228
Saved in:
43
Strategic communication of mega-city brands : challenges and solutions
Fan, Hong
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 132-144)
.
2014
Persistent link: https://www.econbiz.de/10010440230
Saved in:
44
City branding in China : practices and professional challenges
Wen, Chunying
;
Sui, Xin
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 121-131)
.
2014
Persistent link: https://www.econbiz.de/10010440231
Saved in:
45
Imagineering Chinese mega-cities in the age of globalization
Björner, Emma
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 106-120)
.
2014
Persistent link: https://www.econbiz.de/10010440232
Saved in:
46
Promoting mega-city development through metropolitan governance : the case of the Pearl River Delta region
Ye, Lin
;
Zhang, Guangming
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 91-102)
.
2014
Persistent link: https://www.econbiz.de/10010440234
Saved in:
47
Branding sustainable cities in China : global standards and local specificities
Wang-Védrine, Yu
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 78-90)
.
2014
Persistent link: https://www.econbiz.de/10010440252
Saved in:
48
Urban brand systems : an example from the Bohai Sea economic zone
Xu, Feng
;
Lu, Qiulin
;
Qi, Rui
;
Li, Jing
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 64-77)
.
2014
Persistent link: https://www.econbiz.de/10010440253
Saved in:
49
Developing and branding a polycentric mega-city : the case of Shanghai
Ren, Yuan
;
Berg, Per Olof
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 21-41)
.
2014
Persistent link: https://www.econbiz.de/10010440255
Saved in:
50
Measuring the performance of convention and visitors bureaus
Tyrrell, Timothy J.
;
Johnston, Robert J.
- In:
Accounting for social value
,
(pp. 167-186)
.
2013
Persistent link: https://www.econbiz.de/10009721420
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