//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kilgour, Mark"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationsagentur"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising industry
5
Creativity
5
Kreativität
5
Werbewirtschaft
5
Advertising
2
Werbung
2
Advertising creativity
1
Advertising effects
1
Advertising planning
1
Australia
1
Australien
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Creative industries
1
Dienstleistungsqualität
1
Empirical method
1
Empirische Methode
1
Konsumentenverhalten
1
Kreativsektor
1
Markenartikel
1
Markenführung
1
Markenimage
1
Media professions
1
Medienberufe
1
Neuseeland
1
New Zealand
1
Risikoaversion
1
Risk aversion
1
Selbstevaluation
1
Self-assessment
1
Service quality
1
USA
1
United States
1
Welt
1
Werbeplanung
1
Werbewirkung
1
World
1
affect
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Kilgour, Mark
Silk, Alvin J.
26
Berndt, Ernst R.
18
Nöcker, Ralf
11
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Bruhn, Manfred
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Knuth, Ingo
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Haritchabalet, Carole
5
King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
5
Nickel, Volker
5
Sinclair, John
5
Sonnac, Nathalie
5
Avery, Rosemary J.
4
Brennan, Linda
4
Hackley, Christopher E.
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Rossiter, John R.
4
Schwarzkopf, Stefan
4
Seebohn, Joachim
4
Thiel, Joachim
4
Turnbull, Sarah
4
Batikas, Michail
3
more ...
less ...
Published in...
All
Journal of advertising research
3
Breaking new ground in theory and practice
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
3
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
4
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
5
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->