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~person:"Kumar, V."
~person:"Piercy, Nigel"
~subject:"Markenführung"
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Markenführung
Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Kumar, V.
Piercy, Nigel
Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Kitchen, Philip J.
7
Ko, Eunju
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O'Cass, Aron
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Urde, Mats
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Aaker, David A.
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Adeola, Ogechi
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Balmer, John M. T.
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Foroudi, Pantea
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Hirvonen, Saku
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Reijonen, Helen
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Šerić, Maja
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Balmer, John M.T.
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Bruhn, Manfred
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Burmann, Christoph
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Chan-Olmsted, Sylvia M.
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Merrilees, Bill
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Bang Nguyen Viet
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Bang, Nguyen
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Cuneo, Andres
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Gupta, Suraksha
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Hinson, Robert
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Loureiro, Sandra Maria Correia
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Martínez-López, Francisco J.
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Mingione, Michela
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Mutum, Dilip S.
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Ozuem, Wilson
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Park, C. Whan
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Sakkthivel, A. M.
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Schultz, Don E.
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Srivastava, R. K.
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Tuominen, Sasu
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
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