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person:"Mau, Gunnar"
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Computerspiel
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Video game
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Mau, Gunnar
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
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Engelstätter, Benjamin
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Wagner, Gert G.
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Bell, Mark W.
6
Buccirossi, Paolo
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Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Harviainen, J. Tuomas
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Pavenkov, Oleg
6
Pelsmacker, Patrick de
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Rubtcova, Mariia
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Scholz, Tobias M.
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Teipen, Christina
6
Waiguny, Martin K. J.
6
Breuer, Markus
5
Buijzen, Moniek
5
Cauberghe, Verolien
5
Dürsch, Peter
5
Franses, Philip Hans
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Cutting edge international research
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
4
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Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
2
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
3
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
4
Spielend werben: Erfolgsfaktoren und Potenziale des In-game Advertising?
Mau, Gunnar
;
Palamartchouk, Ekaterina
;
Silberer, Günter
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 349-362
Persistent link: https://www.econbiz.de/10003818381
Saved in:
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