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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Consumer capitalism and brand fetishism : the case of fashion brands in Bulgaria
Ermann, Ulrich
- In:
Brands and branding geographies
,
(pp. 107-124)
.
2011
Persistent link: https://www.econbiz.de/10009296597
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Sports equipment : mixing performance with brands - the role of the consumers
Hauge, Atle
- In:
Brands and branding geographies
,
(pp. 91-106)
.
2011
Persistent link: https://www.econbiz.de/10009296599
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3
The making of place : consumers and place-affiliated brands
Moor, Liz
- In:
Brands and branding geographies
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(pp. 75-90)
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2011
Persistent link: https://www.econbiz.de/10009296600
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