The making of place : consumers and place-affiliated brands
Year of publication: |
2011
|
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Authors: | Moor, Liz |
Published in: |
Brands and branding geographies. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84980-159-2. - 2011, p. 75-90
|
Subject: | Markenartikel | Brand | Standortmarketing | Place marketing | Verbraucher | Consumers |
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