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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
SpringerLink / Bücher
30
Working paper / National Bureau of Economic Research, Inc.
21
International journal of consumer studies
15
NBER working paper series
15
Springer eBook Collection
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Europäische Hochschulschriften / 5
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Marketing theory
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Journal of advertising research
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Discussion paper / Centre for Economic Policy Research
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Schriftenreihe Studien zum Konsumentenverhalten
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The American economic review
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Transformative consumer research for personal and collective well-being
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Advances in household economics, consumer behaviour and economic policy
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Gabler Edition Wissenschaft
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Handbook of consumer psychology
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Betriebswirtschaftslehre für Technologie und Innovation
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Critical perspectives on diversity, equity, and inclusion in marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Problems of World Agriculture / Problemy Rolnictwa Światowego
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SAGE benchmarks in culture and society
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The economic journal : the journal of the Royal Economic Society
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
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(Forschungsverbund "Empir. Verbraucherforschung")
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
2
Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
Saved in:
3
Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
Saved in:
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