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subject:"Markenartikel"
~isPartOf:"The journal of product & brand management"
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Markenartikel
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
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Brand love
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Corporate Social Responsibility
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169
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170
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170
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170
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Guzman, Francisco
5
Fetscherin, Marc
4
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Grappi, Silvia
2
Hegner, Sabrina
2
Leingpibul, Thaweephan
2
Maehle, Natalia
2
Odoom, Raphael
2
Pinto, Diego Costa
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abratt, Russell
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
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1
Alves, Alessandro Martins
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Amelia, Maria Veronica
1
Anh Tran Tram Truong
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Anselmsson, Johan
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Arantola, Noora
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1
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1
Ashill, Nicholas Jeremy
1
Augusto, Mário Gomes
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
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1
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1
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The journal of product & brand management
Journal of business research : JBR
220
The journal of brand management : an international journal
183
Journal of retailing and consumer services
147
Psychology & marketing
60
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
International journal of consumer studies
23
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
SpringerLink / Bücher
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
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151
Key drivers of automobile brand choice in sub-Saharan Africa : the case of Ghana
Narteh, Bedman
;
Odoom, Raphael
;
Braimah, Mahama
;
Buame, …
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 516-528
Persistent link: https://www.econbiz.de/10009685939
Saved in:
152
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
153
An alternative measure of relative brand attitudes
Ishida, Chiharu
;
Taylor, Steven A.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10009625070
Saved in:
154
Predicting adolescents' apparel brand preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
Saved in:
155
Brand name substitution and brand equity transfer
Delassus, Véronique Pauwels
;
Descotes, Raluca Mogos
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
Saved in:
156
The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon
;
Puligadda, Sanjay
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
Saved in:
157
Consumer recall of brand versus product banner ads
Steenberg, Eric van
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 452-464
Persistent link: https://www.econbiz.de/10009682683
Saved in:
158
Brand mergers : examining consumers' responses to name and logo design
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
; …
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 418-427
Persistent link: https://www.econbiz.de/10009682695
Saved in:
159
Can brand identity predict brand extensions' success or failure?
Viot, Catherine
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10009231619
Saved in:
160
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
161
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
162
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Saved in:
163
From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
164
Effects of promotional-based advertising on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
165
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
166
Antecedents of luxury brand purchase intention
Hung, Kuang-peng
;
Chen, Annie Huiling
;
Peng, Norman
; …
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 457-467
Persistent link: https://www.econbiz.de/10010217466
Saved in:
167
On congruence between brand and human personalities
Maehle, Natalia
;
Shneor, Rotem
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Saved in:
168
Architecture as brand : store design and brand identity
Kirby, A. E.
;
Kent, A. M.
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 432-439
Persistent link: https://www.econbiz.de/10008772539
Saved in:
169
Regulatory focus as a determinant of brand value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
170
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
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