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~subject:"Persönlichkeitsmerkmal"
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Persönlichkeitsmerkmal
Konsumentenpräferenzen
476
Consumer preferences
473
Konsumentenverhalten
95
Consumer behaviour
94
USA
47
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47
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44
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42
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38
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Willingness to pay
35
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35
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34
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29
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28
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26
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New product development
21
Produktentwicklung
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17
Produktqualität
17
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16
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Präferenztheorie
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Theory of preferences
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Product differentiation
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Abou Nabout, Nadia
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Aggarwal, Pankaj
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Andreassen, Tor W.
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Boatwright, Peter
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Dong, Ping
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Ghoshal, Tanuka
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Hagenmaier, Markus A.
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Huang, Xun Irene
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M., Malika
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Maeng, Ahreum
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Sinphurmsukskul, Nopasom
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice : JMTP
1
Psychology & marketing
1
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ECONIS (ZBW)
9
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1
Determinants of consumers' choices and perceived value in mass customization : Empirical studies in the automotive and sports apparel industries
Hagenmaier, Markus A.
-
2016
Persistent link: https://www.econbiz.de/10011471273
Saved in:
2
Personality-based approach to environmental valuation
Sinphurmsukskul, Nopasom
-
2015
Persistent link: https://www.econbiz.de/10011443532
Saved in:
3
Should I choose this salesperson? : buyer's emergent preference in seller from mere exposure
Krishnan, Vijaykumar
;
Niculescu, Mihai
;
Fredericks, Elisa
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10012181616
Saved in:
4
Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti
;
Zhang, Lei
;
Yu, Annie Pei-I
;
Wu, Pei-Hsun
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 474-482
Persistent link: https://www.econbiz.de/10011814906
Saved in:
5
Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka
;
Boatwright, Peter
;
M., Malika
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 91-106)
.
2016
Persistent link: https://www.econbiz.de/10011593191
Saved in:
6
Dominant designs : the role of product face-ratios and anthropomorphism on personality traits and consumer preferences
Maeng, Ahreum
;
Aggarwal, Pankaj
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 133-148)
.
2016
Persistent link: https://www.econbiz.de/10011593194
Saved in:
7
Doing it the hard way : how low control drives preferences for high-effort products and services
Cutright, Keisha M.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 730-745
Persistent link: https://www.econbiz.de/10010473393
Saved in:
8
Proud to belong or proudly different? : lay theories determine contrasting effects of incidental pride on uniqueness seeking
Huang, Xun Irene
;
Dong, Ping
;
Mukhopadhyay, Anirban
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 697-712
Persistent link: https://www.econbiz.de/10010473399
Saved in:
9
Customer preferences for frontline employee traits : homophily and heterophily effects
Streukens, Sandra
;
Andreassen, Tor W.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1043-1052
Persistent link: https://www.econbiz.de/10010232505
Saved in:
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