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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
Journal of financial services marketing : JFSM
8
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I know what I like, I like what I know : how breadth of brand experience and cognitive effort influence brand switching
Woodham, Omar P.
;
Hamilton, Mitchell L.
;
Leak, Roland L.
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011702415
Saved in:
2
The effects of proenvironmental demarketing on consumer attitudes and actual consumption
Ramirez, Edward
;
Tajdini, Saeed
;
David, Meredith E.
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10011738474
Saved in:
3
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
4
Delighting baby boomers and millennials : factors that matter most
Bednarz Beauchamp, Michelle
;
Barnes, Donald C.
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10011312654
Saved in:
5
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
6
Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers
Grove, Stephen J.
;
Dorsch, Michael J.
;
Hopkins, …
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009509177
Saved in:
7
Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.
;
Rosen, Deborah E.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10008666966
Saved in:
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