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subject:"Brand management"
~person:"Horst, Peter"
~person:"Meyer, Anton"
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Brand management
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Markenführung
4
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Horst, Peter
Meyer, Anton
Bagozzi, Richard P.
3
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Buijzen, Moniek
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Burmann, Christoph
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Cauberghe, Verolien
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbook on brand and experience management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
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1
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
2
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
3
Everybody's darling? : the target groups of a brand
Meyer, Anton
;
Brudler, Benjamin
;
Blümelhuber, Christian
- In:
Handbook on brand and experience management
,
(pp. 99-109)
.
2008
Persistent link: https://www.econbiz.de/10003788985
Saved in:
4
Everybody's darling? : die Marke und ihre Zielgruppen
Meyer, Anton
;
Brudler, Benjamin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 357-368)
.
2008
Persistent link: https://www.econbiz.de/10003588729
Saved in:
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