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~subject:"Konsumgüterindustrie"
~isPartOf:"Brand management ; Vol. 1"
~isPartOf:"Geo-economic perspectives in the global environment"
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Brand management ; Vol. 1
Geo-economic perspectives in the global environment
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Rural marketing in India : a case study of consumer durables
Kumar, Rahul
;
Abdin, Md. Shahnawaz
- In:
Geo-economic perspectives in the global environment
,
(pp. 157-170)
.
2022
Persistent link: https://www.econbiz.de/10014235137
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
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2010
Persistent link: https://www.econbiz.de/10003924129
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