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~institution:"Erasmus Research Institute of Management"
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Franses, Philip Hans
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Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
128
American Marketing Association
92
Fördergesellschaft Marketing an der Universität Augsburg
22
Edward Elgar Publishing
19
European Society for Opinion and Marketing Research
19
Haufe-Lexware GmbH & Co. KG
15
W. Kohlhammer GmbH
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De Gruyter Oldenbourg
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Books on Demand GmbH <Norderstedt>
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OECD
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Uni-Taschenbücher GmbH
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Verlag Dr. Kovač
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Duncker & Humblot
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Fachhochschule Reutlingen / European School of Business
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GATE Germany, Konsortium Internationales Hochschulmarketing
12
Springer International Publishing
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IGI Global
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Springer-Verlag GmbH
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Verlag Franz Vahlen
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Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
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National Bureau of Economic Research
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Springer Gabler <Firma>
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Chartered Institute of Marketing
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
9
NetLibrary, Inc
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American Management Association
8
Deutsche Marketing-Vereinigung
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Institut für Marketing <Münster, Westfalen>
8
UVK Verlagsgesellschaft mbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Gesellschaft für Innovatives Marketing
7
Harvard Graduate School of Business Administration
7
Technische Universität Braunschweig
7
Axel-Springer-Verlag / Marketing Anzeigen
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Wiley-VCH
6
Berliner Wissenschafts-Verlag
5
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ERIM report series research in management
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ECONIS (ZBW)
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Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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2
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
3
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
4
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
5
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
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