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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
SpringerLink / Bücher
398
Europäische Hochschulschriften / 5
142
Journal of business research : JBR
121
Springer eBook Collection
119
Industrial marketing management : the international journal for industrial and high-tech firms
94
Springer eBook Collection / Business and Economics
92
Gabler Edition Wissenschaft
75
Lehrbuch
75
European journal of marketing : EJM
71
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Journal of marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
55
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
47
Hamburger Schriften zur Marketingforschung
47
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Research
41
Journal of historical research in marketing
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
Schriftenreihe Schwerpunkt Marketing
36
essentials
36
Premier reference source
34
Journal of Islamic marketing : JIMA
32
UTB
32
Marketing : ZFP ; journal of research and management
31
Journal of research in marketing and entrepreneurship : JRME
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
Journal of strategic marketing
29
Neue betriebswirtschaftliche Forschung : Nbf
29
Schriften zum Marketing
29
Journal of advertising research
28
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31
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1
The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.
;
Walker Reczek, Rebecca
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 246-254
Persistent link: https://www.econbiz.de/10011770895
Saved in:
2
A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
Saved in:
3
Broadening the paradigm of marketing as exchange : a public policy and marketing perspective
Hill, Ronald Paul
;
Martin, Kelly D.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10010373768
Saved in:
4
The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin
Hounhouigan, Menouwesso H.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10010439139
Saved in:
5
Toward marketplace diversity : a multimeasure, multidimensional study of the Journal of Public Policy & Marketing
DeBerry-Spence, Benét
;
Ekpo, Akon Elizabeth
;
Adelakun, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 6-15
Persistent link: https://www.econbiz.de/10009774998
Saved in:
6
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
7
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
8
Marketing and public policy : transformative research in developing markets
Shultz, Clifford J.
;
Deshpandé, Rohit
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 178-184
Persistent link: https://www.econbiz.de/10009679230
Saved in:
9
Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?
Newbert, Scott L.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10009565288
Saved in:
10
Consuming direct-to-consumer genetic tests : the role of genetic literacy and knowledge
Pearson, Yvette E.
;
Liu-Thompkins, Yuping
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009565304
Saved in:
11
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
12
Toward a public policy and marketing understanding of lobbying and its role in the development of public policy in the United States
Gabel, Terrance G.
;
Scott, Clifford D.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 89-95
Persistent link: https://www.econbiz.de/10009234740
Saved in:
13
Expanding Journal of Public Policy & Marketing's horizon
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 68-71
Persistent link: https://www.econbiz.de/10009235126
Saved in:
14
In the beginning : the founding of Journal of Public Policy & Marketing
Kinnear, Thomas C.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 59-63
Persistent link: https://www.econbiz.de/10009235130
Saved in:
15
Principle-based stakeholder marketing : insights from private triple-bottom-line firms
Mish, Jenny
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003979287
Saved in:
16
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.
;
Bahl, Shalini
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
Saved in:
17
The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 259-264
Persistent link: https://www.econbiz.de/10003923207
Saved in:
18
Perspectives on food marketing and childhood obesity : introduction to the special section
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 157-161
Persistent link: https://www.econbiz.de/10003672063
Saved in:
19
Creating an environment in which youths are encouraged to eat a healthier diet
Goldberg, Marvin E.
;
Gunasti, Kunter
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10003672080
Saved in:
20
Fast-food marketing and children's fast-food consumption : exploring parents' influences in an ethnically diverse sample
Grier, Sonya A.
;
Mensinger, Janell
;
Huang, Shirley H.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003672118
Saved in:
21
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
Saved in:
22
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
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23
The American Marketing Association definition of marketing : moving from lagging to leading indicator
Ringold, Debra Jones
;
Weitz, Barton A.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10003672142
Saved in:
24
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Saved in:
25
What does the definition of marketing tell us about ourselves?
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003672153
Saved in:
26
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
Saved in:
27
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
28
The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association
Mick, David Glen
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 289-292
Persistent link: https://www.econbiz.de/10003672170
Saved in:
29
Marketing as constructive engagement
Shultz, Clifford J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 293-301
Persistent link: https://www.econbiz.de/10003673033
Saved in:
30
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
31
Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance
Sappington, David Edward Michael
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001770707
Saved in:
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