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Journal of strategic marketing
SpringerLink / Bücher
398
Europäische Hochschulschriften / 5
142
Journal of business research : JBR
121
Springer eBook Collection
119
Industrial marketing management : the international journal for industrial and high-tech firms
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71
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68
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67
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59
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55
Marketing theory
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Journal of macromarketing : examining the interactions among markets, marketing, and society
54
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47
Hamburger Schriften zur Marketingforschung
47
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44
Marketing intelligence & planning
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43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of historical research in marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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essentials
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Journal of Islamic marketing : JIMA
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UTB
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
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Journal of research in marketing and entrepreneurship : JRME
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Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
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3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
5
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
6
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
7
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
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8
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
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9
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
10
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
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11
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
12
Diffusing market orientation to drive marketing capital : evidence from Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Shultz, Clifford J.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
Saved in:
13
Marketing flexibility measurement scale : conceptualization, development and nomological validation
Shalender, Kumar
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 618-628
Persistent link: https://www.econbiz.de/10011855096
Saved in:
14
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
15
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
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16
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
17
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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18
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
19
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
20
Exploring entrepreneurial marketing
Miles, Morgan P.
;
Gilmore, Audrey
;
Harrigan, Paul
; …
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
Saved in:
21
Sustainability in business from a marketing perspective
Tollin, Katrin
;
Christensen, Lars Bech
;
Wilke, Ricky
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 471-496
Persistent link: https://www.econbiz.de/10011478806
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22
A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Blackson, Charles
;
Cowan, Kirsten
;
Crawford, John C.
; …
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 499-512
Persistent link: https://www.econbiz.de/10010207290
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23
Which department should have more influence on organization-level decisions? : a strategy-dependent analysis
Engelen, Andreas
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 229-254
Persistent link: https://www.econbiz.de/10009236497
Saved in:
24
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
25
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Saved in:
26
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10003887651
Saved in:
27
Special issue: Strategic sales and strategic marketing
Lane, Nikala
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887657
Saved in:
28
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
Saved in:
29
Framing the problematic relationship between the marketing and operations functions
Piercy, Niall
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10003494022
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