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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Product Placement"
~person:"Boerman, Sophie C."
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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