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subject:"Consumer behaviour"
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Consumer behaviour
Koreanisch
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Multinationales Unternehmen
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Ha, Jooyeon
2
Jang, Soocheong
2
DeLorme, Denise E.
1
Huh, Jisu
1
Jung, Jaehee
1
Park, Kwangmin
1
Reid, Leonard N.
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Sung, Eun-Young
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International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
Journal of fashion marketing and management
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The journal of services marketing
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ECONIS (ZBW)
4
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1
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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2
The effects of dining atmospherics on behavioral intentions through quality perception
Ha, Jooyeon
;
Jang, Soocheong
- In:
The journal of services marketing
26
(
2012
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10009568243
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3
Effects of ethnic authenticity : investigating Korean restaurant customers in the US
Jang, Soocheong
;
Ha, Jooyeon
;
Park, Kwangmin
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 990-1003
Persistent link: https://www.econbiz.de/10009544262
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4
Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jung, Jaehee
;
Sung, Eun-Young
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003696348
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