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type_genre:"Aufsatz im Buch"
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Cases on branding strategies and product development : successes and pitfalls
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Gender, China and the World Trade Organization : essays from feminist economics
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Der japanische Markt : Herausforderungen und Perspektiven für deutsche Unternehmen
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Developing successful global strategies for marketing luxury brands
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Global marketing strategies for the promotion of luxury goods
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Testimonial advertising in the American marketplace : emulation, identity, community
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The advertising handbook
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ECONIS (ZBW)
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1
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
2
Factors influencing the Halal cosmetics adoption in Pakistan : is it the religion influencing the decision?
Khan, Mubbsher Munawar
;
Rashid, Mehnaz
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 155-178)
.
2023
Persistent link: https://www.econbiz.de/10013541918
Saved in:
3
Sustainable cosmetics and perceived brand image on social networks : comparison between millennial and centennial women
Sahelices-Pinto, César
;
Lanero Carrizo, Ana
;
Vazquez …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 229-247)
.
2023
Persistent link: https://www.econbiz.de/10014320714
Saved in:
4
Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
;
Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
,
(pp. 229-241)
.
2021
Persistent link: https://www.econbiz.de/10013164206
Saved in:
5
Influence of celebrity endorsement on mature female luxury cosmetic consumers
Alberola Amores, Leonor
;
Miquel Segarra, Susana
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 274-295)
.
2021
Persistent link: https://www.econbiz.de/10012521921
Saved in:
6
Effect of celebrity endorsement, EWOM and brand image on purchase decision of Nature Republic products in Indonesia
Lubis, N. C.
;
Ariyanti, M.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 22-26)
.
2020
Persistent link: https://www.econbiz.de/10012259294
Saved in:
7
Planned behavior of millennial women
Rachma, H.
;
Sobari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 65-76)
.
2020
Persistent link: https://www.econbiz.de/10012259310
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8
Analysis of makeup product reviews using the LDA-based topic modeling method (case study: cushion Pixy Make It Glow)
Lukman, N. A.
;
Trianasari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 99-104)
.
2020
Persistent link: https://www.econbiz.de/10012259368
Saved in:
9
Consumers consciousness towards environmental aesthetics in using nutricosmetics products
Ruzanna Shahrin
;
Rossilah Binti Jamil
- In:
Driving green consumerism through strategic …
,
(pp. 23-36)
.
2018
Persistent link: https://www.econbiz.de/10011764041
Saved in:
10
Crossing the #bikinibridge : exploring the role of social media in propagating body image trends
Drenten, Jenna
;
Gurrieri, Lauren
- In:
The dark side of social media : a consumer psychology …
,
(pp. 49-70)
.
2018
Persistent link: https://www.econbiz.de/10011740502
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11
A review of halal supply chain in Malaysia : pharmaceutical & cosmetics
Rayner Tan Wing Shin
;
Taib, Mohd Yazid Md
;
Abdullah, Rozelin
- In:
Pharmalogistik : Prozesse - Instrumente - Praxisbeispiele
,
(pp. 203-212)
.
2017
Persistent link: https://www.econbiz.de/10011721149
Saved in:
12
Mit qualitativen "insights" aus der Nische zum Mainstream: Nachhaltiger Konsum von Körperpflegeprodukten
Eberhart, Andrea K.
;
Naderer, Gabriele
;
Haubach, Christian
- In:
Innovation in der Nachhaltigkeitsforschung : ein …
,
(pp. 23-38)
.
2017
Persistent link: https://www.econbiz.de/10011705547
Saved in:
13
A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
Saved in:
14
Healthy business : Dr Hauschka
Stepputtis, Brigitte
- In:
Brands with a conscience : how to build a successful …
,
(pp. 49-63)
.
2016
Persistent link: https://www.econbiz.de/10011572225
Saved in:
15
Designing-in consumer identity and experience via social media respresentation and engagement effects : contesting female body image and branding
Winfield, Suzanne
;
Richardson, Yvonne
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 51-72)
.
2016
Persistent link: https://www.econbiz.de/10011582596
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16
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
17
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
18
Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
; …
- In:
Brands : interdisciplinary perspectives
,
(pp. 195-214)
.
2015
Persistent link: https://www.econbiz.de/10010478960
Saved in:
19
Selective distribution and the internet : lessons from case C-439/09 Pierre Fabre Dermo-Cosmétique (13 October 2011)
Enchelmaier, Stefan
- In:
Competition on the internet : [... conference titled …
,
(pp. 5-23)
.
2015
Persistent link: https://www.econbiz.de/10010461739
Saved in:
20
Beschleunigte Internationalisierung von Pure Plays - Glossybox als Erfolgsbeispiel für einen globalen Ramp-up
Forst, Floriane von der
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 235-253)
.
2013
Persistent link: https://www.econbiz.de/10009773958
Saved in:
21
Kiehl's Since 1851 : von der New Yorker Apotheke zur international erfolgreichen Kosmetikmarke
Heine, Friederike
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 435-447)
.
2013
Persistent link: https://www.econbiz.de/10009748395
Saved in:
22
LUSH Fresh Handmade Cosmetics : die etwas andere Kosmetik ; frisch, handgemacht, nackt, nachhaltig - innovativ
Kreß, Katja
;
Dollinger, Sandra
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 387-397)
.
2013
Persistent link: https://www.econbiz.de/10009748398
Saved in:
23
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
24
Multilayered distribution system in India : practice and issues
Gupta, Sumeet
;
Agrawal, Tushar
;
Jain, Priyanka
; …
- In:
Cases on supply chain and distribution management : …
,
(pp. 116-145)
.
2012
Persistent link: https://www.econbiz.de/10009660724
Saved in:
25
From secondhand clothing to cosmetics : how Philippine-Hong Kong entrepreneurs fill gaps in cross-border trade
Milgram, Barbara Lynne
- In:
Globalization from below : the world's other economy
,
(pp. 120-137)
.
2012
Persistent link: https://www.econbiz.de/10009619957
Saved in:
26
The making of the sensuous consumer
Desroches, Pascale
;
Marcoux, Jean-Sébastien
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 162-182)
.
2011
Persistent link: https://www.econbiz.de/10008938707
Saved in:
27
Western cosmetics in the gendered development of consumer culture in China
Hopkins, Barbara E.
- In:
Gender, China and the World Trade Organization : essays …
,
(pp. 282-301)
.
2010
Persistent link: https://www.econbiz.de/10003922974
Saved in:
28
Meinü Jingji: China's beauty economy : buying looks, shifting value, and changing place
Xu, Gary G.
;
Feiner, Susan
- In:
Gender, China and the World Trade Organization : essays …
,
(pp. 302-318)
.
2010
Persistent link: https://www.econbiz.de/10003922982
Saved in:
29
Lynx : the challenges of lad culture
Dane, Julia
;
Yoon, Hyunsun
- In:
The advertising handbook
,
(pp. 91-98)
.
2009
Persistent link: https://www.econbiz.de/10003851904
Saved in:
30
"The mad search for beauty" : actresses, cosmetics and the middle-class market
Schweitzer, Marlis
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 123-149)
.
2009
Persistent link: https://www.econbiz.de/10003924694
Saved in:
31
Strategien ausländischer Unternehmen am japanischen Kosmetikmarkt
Waldenberger, Franz
;
Mylius, Alexander von
- In:
Der japanische Markt : Herausforderungen und …
,
(pp. 113-128)
.
2007
Persistent link: https://www.econbiz.de/10003472639
Saved in:
32
Testmarktsimulation am Beispiel von Körperpflegemittel
Litzenroth, Heinrich A.
;
Hertle, Thomas
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 1003-1034)
.
2007
Persistent link: https://www.econbiz.de/10003511324
Saved in:
33
Nanotechnology products in Australia : chemicals, cosmetics and regulatory character
Bowman, Diana
;
Hodge, Graeme A.
- In:
New global frontiers in regulation : the age of …
,
(pp. 239-264)
.
2007
Persistent link: https://www.econbiz.de/10003628705
Saved in:
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