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person:"Broderick, Amanda J."
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Search: subject_exact:"Kulturelle Vielfalt"
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Cultural identity
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Kulturelle Identität
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Multicultural society
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Multikulturelle Gesellschaft
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Consumer behaviour
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Cross-cultural relations
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Interkulturelle Beziehungen
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Cultural diversity
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Interkulturelle Kompetenz
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Marktsegmentierung
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Multicultural competence
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Broderick, Amanda J.
Ter Waal, Jessika
17
Alesina, Alberto
11
Demangeot, Catherine
8
Trebbi, Francesco
8
Harnoss, Johann
7
Rapoport, Hillel
7
Nijkamp, Peter
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Tabellini, Guido Enrico
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Zimmermann, Klaus F.
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Alesina, Alberto F.
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Bellini, Elena
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Brunow, Stephan
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Desmet, Klaus
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Hammermann, Andrea
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Kipnis, Eva
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Pinelli, Dino
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Poot, Jacques
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Prarolo, Giovanni
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Schmidt, Jörg
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Südekum, Jens
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Wacziarg, Romain
4
Walkowitz, Gari
4
Goerg, Sebastian J.
3
Grier, Sonya A.
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Hémet, Camille
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Malgouyres, Clément
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Niebuhr, Annekatrin
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Ottaviano, Gianmarco I. P.
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Ozgen, Ceren
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Rinne, Ulf
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Schüller, Simone
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Seo, Yuri
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Tabellini, Guido
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Trax, Michaela
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Wahhaj, Zaki
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Adkins, Natalie Ross
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Amara, Mahfoud
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Arcodia, Charles
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Journal of business research : JBR
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Brands : interdisciplinary perspectives
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International marketing review
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ECONIS (ZBW)
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
3
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
4
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
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