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~isPartOf:"Handbook of research on international advertising"
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Cultural identity
13
Kulturelle Identität
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International marketing
8
Internationales Marketing
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Advertising
3
Psychology of advertising
3
Werbepsychologie
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Banks, Ivana Bušljeta
1
Belk, Russell W.
1
Bowen, C. Luke
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Diehl, Sandra
1
Eisend, Martin
1
House, Robert J.
1
Ito, Kenichi
1
Johnson, Jeffrey K.
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Knoll, Silke
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La Ferle, Carrie
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Lalwani, Ashok K.
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Lee, Wei-Na
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Liu-Thompkins, Yuping
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Masuda, Takahiko
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Mueller, Barbara
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Ozsomer, Aysegul
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Sully De Luque, Mary F.
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Taylor, Charles Raymond
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Terlutter, Ralf
1
Wang, Huaitang
1
Yoo, Jinnie Jinyoung
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Zhang, Yang
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Zhao, Xin
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Handbook of research on international advertising
Journal of business research : JBR
109
Discussion paper series / IZA
59
Journal of international consumer marketing
58
International business review : the official journal of the European International Business Academy
44
International marketing review
41
Journal of international marketing
41
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
NBER working paper series
33
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
Journal of global marketing
31
CESifo working papers
29
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
Working paper / National Bureau of Economic Research, Inc.
28
Cross cultural management : an international journal
26
NBER Working Paper
25
Journal of international management
24
International journal of cross cultural management
23
Cross cultural & strategic management
22
European journal of international management : EJIM
21
International journal of business and globalisation : IJBG
20
Working paper
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
SpringerLink / Bücher
18
Journal of travel and tourism marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
Tourism management : research, policies, practice
16
IZA Discussion Papers
15
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
Marketing theory
15
International journal of hospitality management
14
National culture and groups
14
Research in international business and finance
14
European journal of cross-cultural competence and management
13
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ECONIS (ZBW)
13
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1
Advertising and consumer culture in Old Shanghai
Belk, Russell W.
;
Zhao, Xin
- In:
Handbook of research on international advertising
,
(pp. 137-157)
.
2012
Persistent link: https://www.econbiz.de/10009513185
Saved in:
2
Culture and the mind : implications for art, design and advertisement
Masuda, Takahiko
;
Wang, Huaitang
;
Ito, Kenichi
; …
- In:
Handbook of research on international advertising
,
(pp. 109-133)
.
2012
Persistent link: https://www.econbiz.de/10009513188
Saved in:
3
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
4
Project GLOBE and cross-cultural advertising research : developing a theory-driven approach
Quigley, Narda R.
;
Sully De Luque, Mary F.
;
House, Robert J.
- In:
Handbook of research on international advertising
,
(pp. 61-87)
.
2012
Persistent link: https://www.econbiz.de/10009513193
Saved in:
5
Adoption of global consumer culture : the road to global brands
Ozsomer, Aysegul
- In:
Handbook of research on international advertising
,
(pp. 42-57)
.
2012
Persistent link: https://www.econbiz.de/10009513195
Saved in:
6
Understanding the role of culture in advertising
Lee, Wei-Na
;
Yoo, Jinnie Jinyoung
- In:
Handbook of research on international advertising
,
(pp. 20-41)
.
2012
Persistent link: https://www.econbiz.de/10009513198
Saved in:
7
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
8
A comparative study of corporate reputation between China and developed Western countries
Zhang, Yang
;
Schwaiger, Manfred
- In:
Handbook of research on international advertising
,
(pp. 353-375)
.
2012
Persistent link: https://www.econbiz.de/10009513907
Saved in:
9
Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
Saved in:
10
The relation between gender and cultural orientation and its implications for advertising
Lalwani, Ashok K.
;
Shavitt, Sharon
- In:
Handbook of research on international advertising
,
(pp. 455-470)
.
2012
Persistent link: https://www.econbiz.de/10009514364
Saved in:
11
Transnational trust in advertising media
Eisend, Martin
;
Knoll, Silke
- In:
Handbook of research on international advertising
,
(pp. 439-454)
.
2012
Persistent link: https://www.econbiz.de/10009514365
Saved in:
12
Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.
;
La Ferle, Carrie
- In:
Handbook of research on international advertising
,
(pp. 423-438)
.
2012
Persistent link: https://www.econbiz.de/10009514366
Saved in:
13
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
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