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Journal of marketing research : JMR
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The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Otterbring, Tobias
;
Ringler, Christine
;
Sirianni, Nancy J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
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Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
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