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isPartOf:"Journal of management information systems : JMIS"
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Journal of management information systems : JMIS
NBER working paper series
7
SpringerLink / Bücher
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Journal of advertising research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Artificial intelligence in marketing
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen und Innovationsmanagement in der Finanzbranche
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Innovatives Markenmanagement
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Interaktives Marketing
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science in hospitality and tourism : theory, practice, and applications
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NBER Working Paper
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Pervasive advertising
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Série scientifique / CIRANO, Centre Interuniversitaire de Recherche en Analyse des Organisations
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Working paper / National Bureau of Economic Research, Inc.
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essentials
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American economic journal
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Benchmarking : an international journal ; BIJ
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Consumer information systems and relationship management : design, implementation, and use
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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
2
Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
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