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isPartOf:"Profit maximization through customer relationship marketing : measurement, prediction and implementation"
~isPartOf:"Journal of retailing"
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Beziehungsmarketing
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Customer acquisition
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Kundengewinnung
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Relationship marketing
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1
Complaint management
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Journal of retailing
SpringerLink / Bücher
12
Springer eBook Collection
8
Journal of marketing
6
Springer eBooks / Business and Economics
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Edition Sales Excellence
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
Journal of marketing research : JMR
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
BestMasters
2
Essentials
2
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Hamburger Schriften zur Marketingforschung
2
Handbuch Zielgruppenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
2
Management Know-how für die Praxis
2
Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
2
Zeitschrift der Unternehmensberatung : ZUb
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
2
jeder-ist-unternehmer.de
2
Advances in mergers and acquisitions
1
Akquise konkret
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
Banking & finance aktuell
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Banking and information technology : BIT ; a strategic report for top management
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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When do customers offer firms a "second chance" following a double deviation? : the impact of inferred firm motives on customer revenge and reconciliation
Joireman, Jeff
;
Grégoire, Yany
;
Devezer, Berna
;
Tripp, …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 315-337
Persistent link: https://www.econbiz.de/10009781852
Saved in:
2
Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A.
- In:
Profit maximization through customer relationship …
,
(pp. 41-58)
.
2008
Persistent link: https://www.econbiz.de/10003754190
Saved in:
3
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita
;
Maryott, Kiersten
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 117-130)
.
2008
Persistent link: https://www.econbiz.de/10003754265
Saved in:
4
The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert
;
Davis, Lenita M.
;
Lemon, Katherine N.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
Saved in:
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