Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Namita Bhatnagar; Kiersten Maryott; David Bejou
| Year of publication: |
2008
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|---|---|
| Authors: | Bhatnagar, Namita ; Maryott, Kiersten ; Bejou, David |
| Published in: |
Profit maximization through customer relationship marketing : measurement, prediction and implementation. - Binghamton, NY : Best Business Books, ISBN 978-0-7890-3802-9. - 2008, p. 117-130
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundengewinnung | Customer acquisition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754265