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isPartOf:"Profit maximization through customer relationship marketing : measurement, prediction and implementation"
~subject:"Kundenwert"
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Journal of marketing
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British journal of management : BJM
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Direct marketing
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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From Little's law to marketing science : essays in honor of John D.C. Little
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Handbook of research on customer equity in marketing
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Harvard-Business-Manager : das Wissen der Besten
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International journal of electronic customer relationship management : IJECRM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of financial services marketing : JFSM
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Journal of retailing and consumer services
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Operational research : an international journal
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Organizations and markets in emerging economies
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Palgrave Studies in Marketing, Organizations and Society
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Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita
;
Maryott, Kiersten
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 117-130)
.
2008
Persistent link: https://www.econbiz.de/10003754265
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