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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
20
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The international review of retail, distribution and consumer research
7
The service industries journal
7
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
5
Fixed revenue accounting : a new management accounting framework
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
Springer eBook Collection
5
Die Bank
4
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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essentials
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E-marketing ; Vol. 1
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Europäische Hochschulschriften / 5
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic customer relationship management : IJECRM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business economics : JBE
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Journal of retailing
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Journal of the Academy of Marketing Science
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Marketing letters : a journal of research in marketing
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NBER working paper series
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Springer eBook Collection / Business and Economics
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Trends im Firmenkundengeschäft in Kreditinstituten
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Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
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Advanced technologies management for retailing : frameworks and cases
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Asia Pacific journal of marketing and logistics
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Auditing : a journal of practice & theory
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Customer-base analysis in a discrete-time noncontractual setting
Fader, Peter
;
Hardie, Bruce G. S.
;
Shang, Jen
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1086-1108
Persistent link: https://www.econbiz.de/10008821791
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2
The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
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