//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Huber, Frank"
~person:"Krafft, Manfred"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsinstrument"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Kundenbindungsprogramm
10
Loyalty program
10
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Deutschland
4
Germany
4
Kundenbindung
3
B-to-B-Marketing
2
Conjoint analysis
2
Conjoint-Analyse
2
Experiment
2
Kundenkarte
2
Verbraucherverhalten
2
Airline
1
Anreiz
1
Austauschtheorie
1
B2B marketing
1
Business-to-Business (B2B)
1
Computerspiel
1
Customer relationship management
1
Customer retention
1
Customer satisfaction
1
Customer tiers
1
Einzelhandel
1
Elite
1
Elite status members
1
Erfolgsfaktor
1
Estimation
1
Fluggesellschaft
1
Hierarchical loyalty program (HLP)
1
Kundenmanagement
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Luftverkehrsgesellschaft
1
Mobile Anwendung
1
Mobile application
1
Multi-tier loyalty program
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Huber, Frank
Krafft, Manfred
Sesé, F. Javier
2
Viswanathan, Vijay
2
Bijmolt, Tammo H. A.
1
Koetterheinrich, Kim
1
Lacey, Russell
1
Mitręga, Maciej
1
Morgan, Robert M.
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->