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person:"Huber, Frank"
~person:"Krafft, Manfred"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundenbindungsinstrument"
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Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behaviour
2
Konsumentenverhalten
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B2B marketing
1
Business-to-Business (B2B)
1
Conjoint analysis
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Conjoint-Analyse
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Customer relationship management
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Customer satisfaction
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Customer tiers
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Deutschland
1
Elite
1
Elite status members
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Experiment
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Germany
1
Hierarchical loyalty program (HLP)
1
Kundenzufriedenheit
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Lieferantenmanagement
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Multi-tier loyalty program
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Regression analysis
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Regression discontinuity design
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Regressionsanalyse
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Social influence
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Aufsatz in Zeitschrift
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Huber, Frank
Krafft, Manfred
Bijmolt, Tammo H. A.
12
Tanford, Sarah
11
Mattila, Anna S.
7
Dorotic, Matilda
6
Meyer-Waarden, Lars
6
Verhoef, Peter C.
6
Zolfaghari, Saeed
6
Breugelmans, Els
5
Raab, Carola
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bazargan, Amirhossein
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ha, Young
4
Hwang, Yoo Hee
4
Im, Hyunjoo
4
Karray, Salma
4
Mimouni Chaabane, Aïda
4
Noble, Stephanie M.
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Soni, Pavleen
4
Steinhoff, Lena
4
Zeng, Kevin J.
4
Baloglu, Seyhmus
3
Berezan, Orie
3
Chun, So Yeon
3
Danaher, Peter J.
3
Danaher, Tracey S.
3
Fearne, Andrew P.
3
Fok, Dennis
3
Kumar, V.
3
Li, Zonghuo
3
Lin, Tin-Chun
3
Murthi, B. P. S.
3
Neslin, Scott A.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
4
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1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
3
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
Saved in:
4
Kundenoptimale Gestaltung von Coupons : Ergebnisse einer empirischen Studie
Huber, Frank
;
Regier, Stefanie
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 349-368
Persistent link: https://www.econbiz.de/10003425794
Saved in:
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