//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Beziehungsmarketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Airline
1
Deutsche Lufthansa <Köln>
1
Fluggesellschaft
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
German
3
Author
All
Dittrich, Sabine
1
Hauschild, Ulrich
1
Hilverkus, Sascia
1
Lischka, Andreas
1
Reinecke, Sven
1
Tomczak, Torsten
1
Wießmeier, Stefan
1
more ...
less ...
Published in...
All
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
Journal of retailing
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Kundenbindung durch Kundenkarten und -clubs
Tomczak, Torsten
;
Reinecke, Sven
;
Dittrich, Sabine
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 323-345)
.
2008
Persistent link: https://www.econbiz.de/10003597724
Saved in:
2
Kundenentwicklung durch Customer Relationship Management : das Beispiel "Happy Digits"
Wießmeier, Stefan
;
Lischka, Andreas
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 757-774)
.
2008
Persistent link: https://www.econbiz.de/10003597804
Saved in:
3
Fallstudie Miles & More : profitable Kundenbindung in der Airline Industrie
Hauschild, Ulrich
;
Hilverkus, Sascia
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 795-809)
.
2008
Persistent link: https://www.econbiz.de/10003597812
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->