//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing"
~isPartOf:"Journal of management information systems : JMIS"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundendaten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundendaten
4
Beziehungsmarketing
2
Customer data
2
Datenschutz
2
Marketing
2
Relationship marketing
2
Betriebliches Informationssystem
1
Big Data
1
Big data
1
Business intelligence system
1
Computer-assisted marketing
1
Cost management
1
Customer analysis
1
Customer value
1
Data Mining
1
Data mining
1
Data protection
1
Forecast
1
IT strategic value
1
IT-gestütztes Marketing
1
Information management
1
Informationsmanagement
1
Kostenmanagement
1
Kundenanalyse
1
Kundenwert
1
Learning organization
1
Lernende Organisation
1
Management information system
1
Management-Informationssystem
1
Prognose
1
big data
1
customer acquisition
1
customer analytics
1
customer expansion
1
customer retention
1
data integration
1
data management
1
design science
1
relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
2
English
2
Author
All
Denzler, Michaela
2
Wölfel, Julia
2
Abbasi, Ahmed
1
Cui, Geng
1
Dobolyi, David
1
Kitchens, Brent
1
Li, Jingjing
1
Wan, Xiang
1
Wong, Man Leung
1
more ...
less ...
Published in...
All
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
Journal of management information systems : JMIS
SpringerLink / Bücher
8
NBER working paper series
7
Research
5
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
HMD : Praxis der Wirtschaftsinformatik
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
Business horizons
2
E-marketing ; Vol. 1
2
Electronic markets : the international journal on networked business
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel - Publikationen
2
Management science in hospitality and tourism : theory, practice, and applications
2
Medienmanagement und E-Business
2
NBER Working Paper
2
Pervasive advertising
2
Schriften zum innovativen Marketing
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Schriftenreihe Studien zur Wirtschaftsinformatik
2
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
2
Série scientifique / CIRANO, Centre Interuniversitaire de Recherche en Analyse des Organisations
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
2
Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
Saved in:
3
Der Umgang mit Kundendaten im Marketing aus Sicht des Datenschutzes : eine Metaanalyse empirischer Studien
Wölfel, Julia
;
Denzler, Michaela
-
2008
Persistent link: https://www.econbiz.de/10003750367
Saved in:
4
Der Umgang mit Kundendaten im Marketing aus Sicht des Datenschutzes : eine Metaanalyse empirischer Studien
Wölfel, Julia
;
Denzler, Michaela
-
2008
Persistent link: https://www.econbiz.de/10004915184
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->