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isPartOf:"Consumer information systems and relationship management : design, implementation, and use"
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Customer data
5
Kundendaten
5
Betriebliches Informationssystem
1
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1
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1
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1
Computer-assisted marketing
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Consumer information systems and relationship management : design, implementation, and use
Harvard business review : HBR
SpringerLink / Bücher
8
NBER working paper series
7
Research
5
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Journal of economics & management strategy : JEMS
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
The Routledge companion to digital consumption
3
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Apps management and e-commerce transactions in real-time
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
Business horizons
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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HMD : Praxis der Wirtschaftsinformatik
2
IWI-Diskussionsbeiträge
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen und Innovationsmanagement in der Finanzbranche
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Innovatives Markenmanagement
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Interaktives Marketing
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International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Management science in hospitality and tourism : theory, practice, and applications
2
Medienmanagement und E-Business
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NBER Working Paper
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Pervasive advertising
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Schriften zum innovativen Marketing
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Schriftenreihe Studien zur Wirtschaftsinformatik
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Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
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Série scientifique / CIRANO, Centre Interuniversitaire de Recherche en Analyse des Organisations
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Working paper / National Bureau of Economic Research, Inc.
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When data creates competitive advantage... : ...and when it doen't
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10012163254
Saved in:
2
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
3
Stitch Fix's CEO on selling personal style to the mass market
Lake, Katrina
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 35-40
Persistent link: https://www.econbiz.de/10011879641
Saved in:
4
Customer data : designing for transparency and trust
Morey, Timothy
;
Forbath, Theodore “Theo”
;
Schoop, …
- In:
Harvard business review : HBR
93
(
2015
)
5
,
pp. 96-105
Persistent link: https://www.econbiz.de/10010528286
Saved in:
5
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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