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Kundendaten
113
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European journal of operational research : EJOR
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ECONIS (ZBW)
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1
What happens when an acquaintance buys your data? : a new privacy harm in the age of data brokers
Rostow, Theodore
- In:
Yale journal on regulation
34
(
2017
)
2
,
pp. 667-707
Persistent link: https://www.econbiz.de/10011691014
Saved in:
2
Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk
;
Fader, Peter
;
Harfie, Bruce G. S.
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
Saved in:
3
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
4
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
5
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
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6
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
7
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
8
Generating insight from customer data
Messenger, Steve
- In:
The European retail digest : the authoritative guide to …
56
(
2007/08
),
pp. 45-47
Persistent link: https://www.econbiz.de/10003704187
Saved in:
9
Building competitive advantage through e-CRM analytics and data integration
Nemati, Hamid R.
;
Barko, Christopher D.
;
Moosa, Ashfaaq
- In:
The social and cognitive impacts of e-commerce on …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002107973
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