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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
NBER working paper series
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SpringerLink / Bücher
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Apps management and e-commerce transactions in real-time
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Artificial intelligence in marketing
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Business horizons
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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Innovationen und Innovationsmanagement in der Finanzbranche
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Interaktives Marketing
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Management science in hospitality and tourism : theory, practice, and applications
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Pervasive advertising
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essentials
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Benchmarking : an international journal ; BIJ
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Consumer information systems and relationship management : design, implementation, and use
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
2
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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