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~type_genre:"Case study"
~subject:"Beziehungsmarketing"
~subject:"USA"
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Customer data
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Betriebliches Informationssystem
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Consumer information systems and relationship management : design, implementation, and use
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E-marketing ; Vol. 1
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ECONIS (ZBW)
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Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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3
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
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