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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Customer data
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Kundendaten
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Beziehungsmarketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
NBER working paper series
7
SpringerLink / Bücher
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Psychology & marketing
3
Research
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
Business horizons
2
E-marketing ; Vol. 1
2
Electronic markets : the international journal on networked business
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International journal of business information systems : IJBIS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Management science in hospitality and tourism : theory, practice, and applications
2
NBER Working Paper
2
Pervasive advertising
2
Série scientifique / CIRANO, Centre Interuniversitaire de Recherche en Analyse des Organisations
2
Working paper / National Bureau of Economic Research, Inc.
2
essentials
2
American economic journal
1
Benchmarking : an international journal ; BIJ
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Chapman & Hall/CRCthe R series (CRC press)
1
Consumer information systems and relationship management : design, implementation, and use
1
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Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen
;
Do, Ben-Roy
;
Nguyen, Tessa Tien
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013277433
Saved in:
2
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
3
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
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