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subject:"Data quality"
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Search: subject_exact:"Kundeninformationssystem"
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Data quality
Customer data
216
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55
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55
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52
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52
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49
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Aksoy, Lerzan
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Kumar, V.
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Lehmann, Donald R.
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Neghina, Carmen
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Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of service management
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Management information systems : mis quarterly
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ECONIS (ZBW)
4
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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2
Data-driven services marketing in a connected world
Kumar, V.
;
Chattaraman, Veena
;
Neghina, Carmen
;
Skiera, …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 330-352
Persistent link: https://www.econbiz.de/10009765050
Saved in:
3
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
4
A social network-based inference model for validating customer profile data
Park, Sung-hyuk
;
Huh, Soon-young
;
Oh, Wonseok
;
Han, Sang Pil
- In:
Management information systems : mis quarterly
36
(
2012
)
4
,
pp. 1217-1237
Persistent link: https://www.econbiz.de/10009680764
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