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isPartOf:"Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München"
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Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Relationship marketing
4
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory
3
E-commerce
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Electronic Commerce
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Mass production
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Massenproduktion
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Betriebliche Wertschöpfung
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Beziehungsmanagement
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Deutschland
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Footwear market
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Germany
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Value creation
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Piller, Frank T.
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Reichwald, Ralf
2
Ihl, Christoph
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Möslein, Kathrin
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Schaller, Christian
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Seifert, Sascha
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
Journal of business research : JBR
148
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of retailing and consumer services
73
SpringerLink / Bücher
47
Journal of service management
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
26
Marketing theory
24
Journal of service research : JSR
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of quality and service sciences
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
European management journal
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
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Kundenbeteiligung an unternehmerischen Innovationsvorhaben : Psychologische Determinanten der Innovationsentscheidung
Reichwald, Ralf
;
Ihl, Christoph
;
Seifert, Sascha
-
2004
Persistent link: https://www.econbiz.de/10002607695
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2
Customer integration : Formen und Prinzipien einer Integration der Kunden in die unternehmerische Wertschöpfung
Reichwald, Ralf
;
Piller, Frank T.
-
2002
Persistent link: https://www.econbiz.de/10001647366
Saved in:
3
Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T.
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10001704603
Saved in:
4
From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
-
2002
Persistent link: https://www.econbiz.de/10001704605
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