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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"Journal of promotion management : JPM"
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Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
7
Relationship marketing
7
Sales promotion
4
Verkaufsförderung
4
Deutschland
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Food retailing
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Germany
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Lebensmitteleinzelhandel
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Rabatt
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Rebate
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Marketing management
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Marketingmanagement
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Präferenztheorie
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Retail trade
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Theory of preferences
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discount
2
local coupons
2
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Brand loyalty
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China
1
Consumer motivation
1
Coupon
1
Credit card
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Customer satisfaction
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Dienstleistungsqualität
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Drogerie
1
Drugstore
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E. Breuninger GmbH & Co. <Stuttgart>
1
Fair trade
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Fairer Handel
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
The international review of retail, distribution and consumer research
Journal of promotion management : JPM
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
16
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1
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
2
Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
Saved in:
3
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
4
Gift cards : a review and research agenda
Horne, Daniel
;
Bendle, Neil T.
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011648631
Saved in:
5
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
6
Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.
;
Divine, Richard L.
;
Spralls, Samuel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
Saved in:
7
Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario
;
Hundertmark, Annika
;
Schimmelpfennig, Heiko
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10009781169
Saved in:
8
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
9
The framing effect of coupon value for new products : an empirical study in China
Zhang, Zhe
;
Han, Bin
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009548096
Saved in:
10
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
Saved in:
11
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
12
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
13
The effect of service coupons on the consumer trade-offs between price and perceived quality
Kim, Namin
;
Lee, Moonkyu
;
Kim, Hae Ryong
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10003810653
Saved in:
14
Erfolgreiche Strategien zur Kundenbindung bei TESCO
Southworth, Neil
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 705-718)
.
2008
Persistent link: https://www.econbiz.de/10003708677
Saved in:
15
Wirkung der Payback-Karte auf die Bindung und Loyalität der Kunden von Drogerieprodukten : Ergebnisse einer empirischen Analyse
Kracht, Nadine-M.
;
Günther, Swen
;
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 719-736)
.
2008
Persistent link: https://www.econbiz.de/10003708685
Saved in:
16
Kundenbindungsmanagement im Bekleidungshandel : das Breuninger-Konzept
Ohr, Daniel
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 737-753)
.
2008
Persistent link: https://www.econbiz.de/10003708692
Saved in:
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