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~person:"Scheer, Burkhard"
~person:"Mattila, Anna S."
~subject:"Customer value"
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
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Controlling von Kundenkartenprogrammen
Scheer, Burkhard
;
Witza, Daniel
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 87-108)
.
2007
Persistent link: https://www.econbiz.de/10003511381
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