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~person:"Scheer, Burkhard"
~person:"Neslin, Scott A."
~subject:"Data mining"
~type_genre:"Aufsatz in Zeitschrift"
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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