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~person:"Scheer, Burkhard"
~person:"Neslin, Scott A."
~subject:"Data mining"
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Data mining
Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
5
Relationship marketing
5
Deutschland
4
Germany
4
Consumer behaviour
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Data Mining
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customer tier programs
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database marketing
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frequency reward
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loyalty program
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segmentation
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Big Data
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Big data
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Scheer, Burkhard
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
Aufbau und Nutzung von Kundenwissen durch Kundenkartenprogramme
Scheer, Burkhard
;
Schneider, Svenja
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 65-86)
.
2007
Persistent link: https://www.econbiz.de/10003511379
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