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~subject:"Relationship marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
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Relationship marketing
Beziehungsmarketing
2
Customer retention
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Kundenbindung
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Brand image
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Business network
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China
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Consumer behaviour
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Customer value
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Guanxi
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Soziales Netzwerk
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International business review : the official journal of the European International Business Academy
Journal of retailing and consumer services
20
Journal of business research : JBR
12
SpringerLink / Bücher
8
How to succeed in the digital age : strategies from 17 top managers
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The service industries journal
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Cogent business & management
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Edward Elgar E-Book Archive
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Services marketing quarterly
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing analytics : JMA
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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Business horizons
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Computer-mediated marketing strategies : social media and online brand communities
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forschungsgruppe Konsum und Verhalten
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Innovatives Markenmanagement
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International journal of business excellence
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International journal of business information systems : IJBIS
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International journal of economic research
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International journal of management and economics
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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Informal interorganizational business relationships and customer loyalty : Comparing Guanxi, Yongo, and Wasta
Zhang, Man
;
Hartley, Janet L.
;
Al-Husan, Faten Baddar
; …
- In:
International business review : the official journal of …
30
(
2021
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012506569
Saved in:
2
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
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