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~subject:"Relationship marketing"
~person:"Prentice, Catherine"
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Relationship marketing
Beziehungsmarketing
4
Consumer behaviour
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Customer loyalty
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Customer retention
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Customer satisfaction
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Konsumentenverhalten
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Kundenbindung
4
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Game automation
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Game theory
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Impulsive gambling
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Kundenbindungsprogramm
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Prentice, Catherine
Ozuem, Wilson
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Chen, Shu-Ching
3
Fuchs, Gerhard
3
Palmatier, Robert W.
3
Ramaseshan, B.
3
Rodríguez del Bosque, Ignacio A.
3
Schüller, Anne M.
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Wong, IpKin Anthony
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Akerlof, George A.
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Aksoy, Lerzan
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Bauer, Hans H.
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Conze, Oliver
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Coussement, Kristof
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Faßnacht, Martin
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Fröhling, Renée
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Giloth, Mathias
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Große-Bölting, Kristin
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Han, Heesup
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Hilbert, Andreas
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Hollebeek, Linda D.
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Iacobucci, Dawn
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Ieva, Marco
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Iskhakova, Lilia
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Islam, Tahir
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Keiningham, Timothy
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Makanyeza, Charles
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
2
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
3
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
4
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
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