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~subject:"Relationship marketing"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Kundenloyalität"
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Relationship marketing
Customer retention
15
Kundenbindung
15
Beziehungsmarketing
7
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6
Customer satisfaction
6
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6
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Interdisciplinary management research XVI ; 1
1
International journal of advertising : the quarterly review of marketing communications
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International journal of quality and service sciences
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ECONIS (ZBW)
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1
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
2
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
3
Multivariate hybrid pathways for creating exceptional customer experiences
Thomas, Ashish
- In:
Business process management journal
23
(
2017
)
4
,
pp. 822-829
Persistent link: https://www.econbiz.de/10011723281
Saved in:
4
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
5
Examining the relationships among service features, customer loyalty and switching barriers in the Greek banking sector
Koutsothanassi, Eleni
;
Bouranta, Nancy
;
Psomas, Evangelos
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011772150
Saved in:
6
Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard
;
Schaefer, Fabian
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
Saved in:
7
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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