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~subject:"Markenimage"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject_exact:"Kundennähe"
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Markenimage
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
13
Online-Marketing
13
Social Web
12
Social web
12
Brand management
10
Markenführung
10
Brand image
9
Marketing management
7
Marketingmanagement
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Brand
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Customer integration
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Kundenintegration
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Markenartikel
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Brand loyalty
5
Lieferantenmanagement
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Markentreue
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Supplier relationship management
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brand loyalty
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Customer satisfaction
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Kundenzufriedenheit
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Betriebliche Wertschöpfung
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Dienstleistungsqualität
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Einzelhandel
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Emotion
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Internet
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Retail trade
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Service quality
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Value creation
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Viral marketing
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Virales Marketing
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customer engagement
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relationship marketing
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social media
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Azar, Salim L.
1
Beresford, Paul
1
Castro, Ana
1
Chou, En-Yi
1
Fernandes, Teresa
1
Haque, Mehruba
1
Hasan, Md. Rajibul
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Helme-Guizon, Agnès
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Hill, Sally Rao
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Hirst, Craig
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Koles, Bernadett
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Lin, Cheng-Yu
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Machado, Joana César
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Magnoni, Fanny
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Palusuk, Narissara
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Scholz, Joachim
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
2
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
3
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
4
How consumers reconcile discordant food retailer brand images
Beresford, Paul
;
Hirst, Craig
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
Saved in:
5
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
6
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
7
"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Palusuk, Narissara
;
Koles, Bernadett
;
Hasan, Md. Rajibul
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 97-129
Persistent link: https://www.econbiz.de/10012178364
Saved in:
8
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
9
Branding in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim
;
Smith, Andrew N.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
Saved in:
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