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isPartOf:"Handbuch Zielgruppenmanagement"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Target group
54
Zielgruppe
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Advertising
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Werbung
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Advertising effects
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Werbewirkung
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Children
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Deutschland
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Germany
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China
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Datenschutz
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German
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Babiuch-Schulze, Andreas
1
Duttenhöfer, Stephan
1
Gebauer, Marcus
1
Imminger, Kurt
1
Keller, Bernhard
1
Schmidberger, Martin
1
Teuber, Stephan
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Tuschl, Stefan
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Handbuch Zielgruppenmanagement
Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Innovation and sustainability in base of the pyramid markets
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing for higher education
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Handel und Marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
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ECONIS (ZBW)
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1
Zielgruppenmanagement
Duttenhöfer, Stephan
;
Keller, Bernhard
- In:
Handbuch Zielgruppenmanagement
,
(pp. 1-11)
.
2009
Persistent link: https://www.econbiz.de/10003821686
Saved in:
2
Vom Beziehungsangebot zur Zielgruppe: Zielgruppen als dynamische Beziehungsaggregate
Teuber, Stephan
;
Imminger, Kurt
- In:
Handbuch Zielgruppenmanagement
,
(pp. 59-70)
.
2009
Persistent link: https://www.econbiz.de/10003821703
Saved in:
3
Kundensegmentierung oder die Digitalisierung des "Tante-Emma Prinzips": ein spezieller Ansatz im Zielgruppenmanagement
Gebauer, Marcus
- In:
Handbuch Zielgruppenmanagement
,
(pp. 71-81)
.
2009
Persistent link: https://www.econbiz.de/10003821706
Saved in:
4
Zielgruppenansprache: Optimierung von Direktmarketing durch systematische Kundendaten-Analyse
Schmidberger, Martin
;
Babiuch-Schulze, Andreas
- In:
Handbuch Zielgruppenmanagement
,
(pp. 85-94)
.
2009
Persistent link: https://www.econbiz.de/10003821708
Saved in:
5
Segmentierungsmöglichkeiten in der Marktforschung
Tuschl, Stefan
- In:
Handbuch Zielgruppenmanagement
,
(pp. 139-154)
.
2009
Persistent link: https://www.econbiz.de/10003821725
Saved in:
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