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~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
2
Customer retention
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenbindung
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
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Confidence
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Consumer confidence index
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Customer Effort Score
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Customer feedback metrics
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Customer value
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Kundenwert
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Measurement
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Messung
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Meta-Analyse
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Net Promoter Score
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Performance-Messung
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Verbrauchervertrauensindex
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consumer confidence
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Verhoef, Peter C.
Ozuem, Wilson
4
Prentice, Catherine
4
Chen, Shu-Ching
3
Fuchs, Gerhard
3
Palmatier, Robert W.
3
Ramaseshan, B.
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Rodríguez del Bosque, Ignacio A.
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Schüller, Anne M.
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Wong, IpKin Anthony
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Akerlof, George A.
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Aksoy, Lerzan
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Anber Abraheem Shlash Mohammad
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Bauer, Hans H.
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Chang, Chun-Ming
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Chen McCain, Shiang-Lih
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Conze, Oliver
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Faßnacht, Martin
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Giloth, Mathias
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Große-Bölting, Kristin
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Han, Heesup
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Hilbert, Andreas
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Hollebeek, Linda D.
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Iacobucci, Dawn
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Iskhakova, Lilia
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Islam, Tahir
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Keiningham, Timothy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
2
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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