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isPartOf:"Applied Marketing Science = Angewandte Marketingforschung"
~isPartOf:"Australasian marketing journal"
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Beziehungsmarketing
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Applied Marketing Science = Angewandte Marketingforschung
Australasian marketing journal
SpringerLink / Bücher
31
Journal of retailing and consumer services
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Innovatives Markenmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Applied Marketing Science / Angewandte Marketingforschung
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Asia Pacific journal of marketing and logistics
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Handbook of research on retailer-consumer relationship development
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
2
The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
Köcher, Sören
-
2015
Persistent link: https://www.econbiz.de/10010510846
Saved in:
3
The relative contribution of love and trust towards customer loyalty
Chen, Shu-Ching
;
Quester, Pascale G.
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011284767
Saved in:
4
Resisting temptation : gender differences in customer loyalty in the presence of a more attractive alternative
Melnyk, Valentyna
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
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