The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
Sören Köcher
| Year of publication: |
2015
|
|---|---|
| Authors: | Köcher, Sören |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing | Rationalität | Rationality |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 163 S. graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Dortmund, Techn. Univ., Diss., 2014 |
| Notes: | 201508 |
| ISBN: | 3-658-09542-3 ; 978-3-658-09542-0 ; 978-3-658-09543-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010510846